The best way to gain insights is to listen - to customers, employees and their stories. An open-ended interview can reveal what they really think is important about a product, a company or a brand, instead of what you think they should think.
Our interviews produce compelling content, but they also produce data. Through text analytics, important themes and trends emerge and are captured. A combination of qualitative, quantitative and heuristic analysis reveals images, emotions, context and degree of importance.
Armed with compelling content and analysis, our experts will guide your thought leaders through a creative process that tells the story behind the product, company or brand. That story reveals the customer journey, potential challenges employees may have and the best way to frame the narrative.
BizArtistry interviewers are highly trained listeners, communicators, and storytellers. They know how to spot an important thread and to pull on it. That makes for a powerful interview and a compelling story,
A combined educational and career background in psycholinguistics, semantics, journalism, speech communications, predictive analytics, heuristics, quantitative and qualitative research. With the case studies to prove it.
High level strategy asks, "What is the story we want to tell and how do we need to approach it?" That requires a level of business knowledge that cuts across vertical sectors and smashes silos. Our professionals have a proven history of doing just that.
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